Luxury watch brand TAG Heuer has announced Real Madrid footballer Cristiano Ronaldo as its newest ambassador, following in the footsteps of Cameron Diaz, Leonardo DiCaprio, Maria Sharapova and Jenson Button.

Ronaldo commented 'TAG Heuer is by far the best at what it does and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional and we share exactly the same determination: to totally change the game, push the limits and make our own rules'.